After the Series A investment in the spring of 2019 , 30MHz has added Ernst van lair Ende ( WUR ) and Roger Gerritzen ( Yeald & Agri Invest ) to the supervisory display panel . The company has also appointed Ronald Carpentier in the role of CCO .
Van hideout Ende and Gerritzen have both been working in the Dutch horticulture sector for years and both recognize data is playing an more and more important role . “ young technologies enable entrepreneurs and researchers to extract information from data point that takes the sphere to a high story , ” says Van den Ende . Gerritzen add together : “ The opportunities lie particularly in unlocking and integrating them . There is often a muckle of datum available , such as weather datum , experience data of varieties in terms of growth , yield and ( labor ) toll . But tie these is often unmanageable . 30MHz can conduce too by evaluating processes in a refreshing direction . I am more than happy to put my noesis and connection to use for this purpose . ”
Digitalisation progressively importantAccording to Gerritzen , major step still have to be taken in the field of digitization . “ There lie great opportunities for horticulture to further professionalise and better efficiency while tackling childbed challenge and increase caliber demands . It ’s important to interpret all usable information into clear insight . ”
Van den Ende also see that digital horticulture is becoming increasingly important . “ There are many developments such as internationalisation , sustainability , and a want of a good hands that demand a great deal of knowledge and insight from entrepreneurs . Digitalisation can greatly support this . ”
Ernst van lair Ende ( 1962 ) studied Plant Pathology at Wageningen University and obtained his PhD in the Phytopathology chair group . He then make for as a research worker at various test stations in the field of fruit mature and horticulture . With the outgrowth of Greenports in the Netherlands , Ernst van hideout Ende has also serve on various advisory boards to help shape regional innovation . Per 29 April 2025 , avant-garde den Ende has been Managing Director of the Plant Sciences Group ( PSG ) of Wageningen University & Research . Furthermore , he has been a extremity of the Top Team for Horticulture and Propagation Materials since February 2011 and is now joining the 30MHz Supervisory Board .
Roger Gerritzen has been alive in international gardening for almost twenty years . He held the position of CFO at both Syngenta and Dümmen Orange and was responsible for amalgamation and acquisitions . In those long time Gerritzen build up a strong net and take in all-encompassing international experience in horticulture . In increase to his roles as a cooperator at Yeald and Agri Invest and member of the Supervisory Board of For Farmers , with immediate effect , he join the 30MHz Supervisory Board .
Ronald Carpentier is an experient leader in digital technology organisation that want to change the globe . He take off working in the net industry around 2000 and has been hooked on all thing digital ever since , aiming on structurally driving 30MHz to the next commercial-grade levels . His track track record include companies such as Quby , inventor of smart thermostat Toon , and augmented realism pioneer Layar .
For more information:30MHzMoezelhavenweg 91043AM AmsterdamNetherlands+31 ( 0 ) 6 14551362[email protected]www.30mhz.com
