Despite extreme spring weather and growing economic concern in 2022 , gardeners have a positivist mindset for 2023 . Axiom ’s freshly released Gardening Insights Survey found homeowners in several age groups and experience levels are looking forward to spend more fourth dimension and money next year . In fact , more than 80 % of those follow say they plan to spend the same or more money in 2023 than they did this year . 88 % expect to spend the same or more clock time gardening next yr as they did in 2022 .
The research , conducted by Axiom , a Minneapolis - establish merchandising business firm serving the gardening , landscaping , and twist industries , find that men report they ’re spending more money than woman , with nearly 87 % of male person saying they ’ll spend the same or more in 2023 . vernal gardeners are likely to spend more money too , with Gen Y and Gen Z homeowners leading the way .
new gardeners are showing sign of turn into the hobby . 48.5 % of first - sentence gardeners and 52.5 % of those who ’ve been garden for 2 to 4 age say they will be spending more time in 2023 . “ We see that as encourage news , ” says Kathleen Hennessy , main marketing officer at Axiom . “ This could be a signal that the industry is on track to keep many of the millions of new gardeners who entered the market during COVID . free-base on electropositive feedback from first - time gardeners , those who are new to gardening , Gen Y , and Gen Z respondent , it appear that pandemic gardener are hooked , and their pastime , time , and spending will continue to turn . ”
Big boxful retailers are take a big bite of the garden to spend . When asked where homeowners purchase most of their plants in 2022 , Independent Garden Centers hail in 2d , behind The Home Depot . “ IGCs drop to third among those who spent more money in 2022 – this is a electrical switch from our last survey , ” sum up Hennessy .
When asked what factors may have had homeowners gardening less in 2022 , 17 % say being back in the office was a deflexion . well-nigh 15 % said bad atmospheric condition affected how much time they spent in the garden . 35 % say they were work on indoor and outdoor home improvement , upkeep , and repair projects .
If they spend less money , where did those store go ? More than 22 % order food market . Nearly 19 % spent store on abode improvement undertaking . 15 % said they spend more money at the gas pump , and 14 % say they were move around more .
Axiom also asked where gardener learned about fresh works and what societal line they thought offer the best information on new plants and supplies . More than 74 % say they learn about new flora from webinars and podcasts . Google searches come in second at 48 % . YouTube was the top social medium , with 38.5 % .
For more information on the Axiom 2023 Gardening view , download the reporthere .
For more info : Axiomwww.axiomcom.com
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