Let ’s confront it , if you ’re a sodbuster , probability are you do n’t sell nutrient — you trade ingredient . Generally speak , yourkaleis not eaten on the direction to the parking lot . And the priming coat lamb you betray is n’t just nibble on as a snack . The cole becomes part of a salad . The flat coat lamb becomes a hamburger . Both examples involve someone to cut them and ready them before they ’re take . lay aside for fruits and sealed veggies , like cherry red tomatoes , most nitty-gritty and produce is prepared in some way before use . More often than not , this job fall to the customer .
Why is this an important distinction ? Let ’s look :
1. It May Determine What You Grow
Most people wo n’t grease one’s palms nutrient they do n’t jazz what to do with . Some customer like the adventure , sure , but your average food market client is generally go to go by over the tatsoi for something more familiar because they will know what to do with it . Knowing what your universe is like and what they will generally corrupt should determine to some degree what you give rise .
Appreciating that everything you grow is an ingredient may also determine what you grow because you may bump that your marketplace really wish the things it can eat on the way habitation , such as fruits , cherry tomato , baby carrot and the like . While client are at your kiosk picking up these sorts of “ snack ” foods , they may also beak up the kind of things that take a little more clip to prepare . This may especially be straight if the customer ’s purchases are incentivized through buying more items at a rebate .
2. It Provides Marketing Opportunities
If you know that client have to get up the food , then you may have an chance to help them learn how to use those ingredients to their greatest degree . Perhaps this could be something as extravagant as cooking course of instruction on your farm or as simple-minded as passing outrecipe cardsfor each ingredient . At our booth this class , we put up a nicely withdraw picture of a dish each week ( my wife ’s an artist ) with a formula and propose anyone buy at that day to take a pictorial matter with their phone . Do n’t have a photographic camera phone ? No trouble , we ’ll netmail it to you ! We sell some of our more odd element , like pea plant shoots , in great numbers with the help of these digital formula cards .
3. It May Encourage You to do Some Home Processing
You may find that prepared trade good sell better than crude ingredients , and that could encourage you to begin creating one or two different jams , jellies , sauces , adust goods , pickle or what have you from your own kitchen — following your land constabulary , of course . These goods could then suffice two purposes : The first is to “ economic value add”—that is , to take your own raw ingredient and turn it into something more valuable for yourself — and second , it could give your customers an idea of what to do with this or that ingredient when they buy it raw . It ’s a profits - win .
