Courtesy WindMade
The WindMade recording label will be used point company or products created using nothingness energy .
For painstaking consumers who bear particular attention to how the good they use are made , a young recording label is soon to adorn promotional material to help make sustainability option easy .
The WindMade label will be the first global consumer label identify corporations and products made with breaking wind energy — a lineal response to increasing consumer need for sustainable product . The growing of the recording label is supported by several organizations and concern , including the Global Wind Energy Council and the WWF , and it could look on promotion as soon as 2012 .
“ We want to build a bridge between consumer and companies committed to clean free energy and give consumer the option to choose more sustainable products . We desire that this will create a strong element of consumer pull , which will accelerate the pace of wind - energy development globally , ” say Ditlev Engel , CEO and president for Vestas Wind Systems , who pioneered the WindMade initiative .
In a global survey of more than 25,000 consumers across 20 markets , 92 percent of respondents said they believe renewable energy is a full option for mitigating climate change . If introduce with a choice , most of them would prefer products made with winding vigour , even at a premium . However , there is presently no way to verify if companies ’ energy claim are true .
“ Already now , many companies use ( or at least claim to use ) renewable vim sources , ” says Angelika Pullen , communications film director for GWEC . “ Once the recording label is available , they will be able-bodied to get this license by an independent dead body , which will greatly increase the credibility of their efforts . ”
The WindMade developer are talking to a number of companies — mostly consumer trade name — that are concerned in becoming WindMade certified . To use the WindMade recording label for their communicating or Cartesian product , companies will undergo a certification mental process , presently being developed by a group of expert experts , to avow their flatus energy procurement .
“ There are no limit as to what products could be certified , as long as they meet the necessity defined in the standard , ” Pullen state . “ Classic consumer merchandise are , of form , an obvious option , but the label could go much beyond that . Why not imagine WindMade events , or metro systems or perhaps even entire town ? ”
The target of the certification standard is to labour the ontogeny of fresh wind - power plant over and above what would be developed anyway .
“ It is all important that the WindMade touchstone live up to the eminent standard necessary for the recording label to process consumers ’ desire to make a tangible impact and hike up fair renewables . We believe that voluntary enfranchisement is one key to lift the bar for mainstream performance , ” says James Leape , theatre director full general of WWF .
