There is no doubt that coronavirus has had a devastating shock on British cosmetic horticulture . However , lockdown has make an unexpected upside for the manufacture – which is that many more people have been encourage into their gardens , creating a legion of beginner gardeners who desire to meliorate their outside space , and who ’ve realised that gardening is fun ! The search term ‘ gardening ’ was twice as popular in Google in April than it was in each of the premature four years .
As a result , the HTA has launched its ‘ Keep Britain Growing ’ campaign . This follows on from the success of its ‘ Keep Britain Blooming ’ hunting expedition , which was instrumental in persuading the administration to reopen garden Centre in the first wave of lockdown ease measures .
HTA President , Boyd Douglas - Davies said : “ The purpose of Keep Britain Growing is to encourage this new wave of gardening enthusiasts to keep love the wellness and wellbeing benefit of gardening , keep better our local environment and keep support British growers and British cosmetic gardening by planting in their gardens and outdoor spaces throughout the class .
“ The HTA will be send substance and article throughout the twelvemonth on keepbritaingrowing.co.uk to help people get a line about horticulture , and also to leave inspiration for journalists who are prepare copy . Environmental and wildlife gardening will be a key theme . The aim is not to create new content but to curate and leave a home for message from across the cyberspace . Many garden centres produce their own promotional calendar shoot for at their unconstipated / commitment customers . Many suppliers and specialist nurseries produce high caliber promotional selective information to support the sale of their products and plant life ; # KeepBritainGrowing is well shareable and is design to be an over - arching campaign brand that can be used by any HTA member as an additional element to their own promotions , or as a movement motto for national media or for the HTA to expend in its lobbying activity . ”
subject matter will focus on five cardinal domain :
The HTA would wish to encourage journalists , bloggers and key industry trope to practice the hashtag # KeepBritainGrowing in all their output . The website keepbritaingrowing.co.uk will be combat-ready from Monday 20 July . Anyone who would like to partake substance on the website by provide connection to owned cognitive content should email[email protected ]
For more informationHorticultural Trades AssociationHorticulture House19 in high spirits StreetThealeReadingWest BerkshireRG7 5AHT : +44 ( 0)118 930 3132Fax : +44 ( 0)118 932 3453NGGV : +44 ( 0)118 930 2092www.the-hta.org.uk
