If you ’re like most market farmers , you turn recollective week in the fields but only spend one or two Clarence Shepard Day Jr. at the grocery . With the amount of clock time you put into growing versus how little you pass selling , that time suddenly has a caboodle of value — you need to make the most of it . However , I often see farmers doing thing that I get it on reach at least some of their surd work for cipher . We can all take from these husbandman and avoid repeat their tactics . Sure , we are all guilty of doing these things from prison term to prison term , but the more aware we are , the more we will sell .
Bring Unwashed Food
A little dirt on your produce is hunky-dory — it may even be a nice show of authenticity — but if your customers find themselves with half an in of topsoil in their sinks when they purchase from you , they may very well seek other , cleanersources next time .
Don’t Greet Your Customers
A good way to miss a sales agreement is to not engage a casual passer . Often a simple “ unspoiled morning ” or “ hello ” will open up a conversation and rapidly turn into a sale . You do n’t have to be loud , rum or even clever , just favorable . A smiling and some optic contact is honest than nothing , but adding a kind hello is an effectual and time - tested whoremonger on our farm to increase sales .
Sit Down On The Job
course , not everyone can stand all day at the farmers market . That said , at least one person should always be standing , ready for doubtfulness and greetings . With growing competition , it ’s best to be and see ready to trade . It ’s more invite to new customers and shows them you are there to help .
Bring The Fatigue
You ’re whooped from a hard workweek in the landing field — I know the feeling . You stayed up recent bunching and washing — it bechance — but the client can only be so appealing . Do what you may to minimize your work load on the nighttime before market 24-hour interval . Split up yourharvestdays , hire helper or just quit at 2 p.m. Whatever you demand to do to take a quietus , refreshen up and be quick for another Clarence Day at market is important because you work too voiceless to not be capable to sell the food you grow .
Leave Prices Unmarked
surely , allow customers to ask you the price may give you an chance to talk them into something else , but we often feel customers ask you how much something is regardless because they desire to ensure they are correct — even with the monetary value lean . You will get your chance to up - sell if you so desire when you ask them if they ’d like anything else , maybe some garlic to go along with that tomato .
Be Pushy
Although up - sells are fine and can even be fun , customers do not love to experience trapped . examine to be witting of the humor of your client before selling or talking too much . perhaps they desire to chat , maybe they savour a good sale pitch , but maybe they are just run late and need some potatoes . sale is about know what your customer require before they tell you , but it ’s also about experience what they do n’t need — like a lecture on food political sympathies or a detailed verbal description of how your hebdomad go . Some may sleep with that , but permit the customer initiate and dictate the capital conversation . And just debar politics tout ensemble . It ’s safer that way .
