Coöperatief Koninklijk Tuinbouwcentrum Horticoop announces that Steven van Nieuwenhuijzen will be begin in his role of chief operating officer on the 1st of January , 2021 . He will be leading the Horticoop modulation , take up over control from the co-op ’s Board , which presently still comprises five member , manoeuvre by Joris Elstgeest , who conjoin the Board as chairman last year .

Steven ( 46 ) has already fulfilled several director part in the business world . Amongst others , he was managing director for D - reizen , chief executive officer at TUI Nederland and being the incarnate theatre director toy dog at Blokker Holding , he had ultimate responsibility for Bart Smit , Intertoys , Maxi toy and other business .

As managing director within the radical Board of the Floral Trade Group , Steven made his appearance into the horticultural manufacture in 2018 . Performing this part , he had ultimate responsibility during two eld for the re - formulating of the group scheme as well as the heading of the different operating society relate to cosmetic peak cultivation and decoration . After having given control back to the shareowner in 2020 , he join the Advisory Board . what is more , over the retiring half twelvemonth he manage the strategy building , ( re)positioning and organizational development with a telephone number of businesses related to cosmetic blossom cultivation .

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Joris Elstgeest : " We are proud of that Steven is going to lead Horticoop . His personality , expertness and experience gained both beyond and within the horticultural industry gong very well with our ambitions and the potential that we - the Board and members of the Member Council - see for a co-op such as Horticoop in the horticultural industry . "

Horticoop is expire through a active transition . The mission , vision and strategy were recalibrated in 2020 both in terms of today ’s need of the members and in response to the opportunities that Horticoop sees for allow ongoing summate value to its members and the horticultural industriousness at large . An example of this approaching is the introduction of participations in the spring , reenforce the fiscal bond between the members and the co-op . Last week , Horticoop announced its 100 % acquisition of the shares of Smartcoat . Approximately one workweek before that , it was made known that the Alflora sweeping business for florists is being sold . Horticoop has concrete plans to originate a ontogenesis stock for innovative line in the industry and to strengthen the ontogenesis of the member community .

freshly appointed chief executive officer Steven van Nieuwenhuijzen : " I am exceptionally eager to recognize - together - Horticoop ’s aspiration . Building together , put in ' entrepreneurial coaction ' as well as the coming together of expertise . The horticultural industry is on the verge of dramatic changes , fee-tail dynamics and complexness but offering many opportunities at the same fourth dimension . I will be delighted to place myself with much energy to making the most of this voltage for Horticoop . "

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Joris Elstgeest : " Governance will be line up and the control over the cooperative will be transferred from the Board to a full - time statutory Managing Board . However , the Board penis will last out on as supervisory director . Together with Horticoop we will remain fully committed to ensuring a levelheaded time to come for the horticultural industry . "

For more selective information : Horticoopwww.horticoop.nl