The COVID-19 pandemic gave ' quite the digital cost increase ' to not only consumers ' purchasing habits , but also the purchasing habit of the B2B gardening market . Alumat Zeeman ’s new webshop is visited a lot , tells Bert Strikkers , one of the society ’s director .

" It ’s increasingly normal to purchase itemsvia a webshop , for businesses as well as consumer . " The company has to be able to deliver , of course , because in gardening it ’s often about handsome orders that are need fast . " It ’s necessary to be able to deliver fast and in large quantity for us , and the production has to be coordinated to the need , with enough flexibility and capacity . "

Next to greenhouse arrangement ( screening and ventilation ) and industrial processing , the company focusses on greenhousee section : parts for greenhouse construction , screening and ventilation theatrical role and more , that are commonly sold to greenhouse builders , ( masking ) installers and maintenance troupe . Most product are deliver from stock , but if there ’s a demand for specific , seamster - made products , these can be produced fast .

Article image

Production- and dispersion hall

‘ Coldwater effect’At the end of February and start of March , the party noticed a Brobdingnagian ' stale urine effect ' . Due to the starting pandemic and the lockdown , the demand dropped . peculiarly in ornamental . Many project were ( temporarily ) barricade abruptly . It was less drastic in vegetable culture . " We noticed that the demand for parts suddenly dropped . That was mostly the impact effect of the lockdown and the fact that installers were n’t allowed to go anymore . Deliveries were push back . " Due to this , many grease monkey were forced to stay in the Netherlands , and people were ' killing time ' with for instance maintenance , so the need for maintenance parts rise .

Expectations"We expect that it will be busy with projects that have been put on hold , but that there will be a ' bang ' after that , because conclusion for new projects have been postponed due to the Corona crisis insecurity . " Because of the bread and butter measures that many countries are train , Bert expects that the horticultural diligence will be tolerate in a lot of country . To stimulate the thriftiness , but also to make countries more and more ego sufficient in terms of intellectual nourishment production . " That will increase the demand for our product . "

Article image

WebshopThat an increasing amount of abroad company use the service of the webshop , is partly because of the expert name that the Netherlands has in the international horticultural industry . It ensures trust to buy from Dutch companies . Bert tells that it often start with a few minor decree , and that once the trustingness is established , the size of the orders go up . " We keep away from the secret marketplace , and amply focus on the professional B2B market place . Not on consumers , that ’s a totally dissimilar form of market . " Most of the people who govern are national and international ( viewing ) installers and greenhouse builders , and sometimes very large horticulture line with their own technical team or purchasing office .

Logistics

" Once the gild has been done , we have to be capable to influence quickly . " That ’s why Alumat Zeeman has digitalise the full process , from the moment the order comes in . " The decree is processed digitally via our system , from the commercial department to the company chest of drawers , production , warehouse and logistics . Everyone can see the status of the order . "

Article image

Digital storage warehouse management system

WarehouseThe storage warehouse , too , has been completely digitalised , and the last thing the caller bought is an machinelike measuring and weighing system , with which they can mensurate size and weight of , for case , pallet , and put those in the order mechanically . " It ’s not just about a gracious webshop , your whole company and supply chain have to be coordinate to the e - DoC : your stock has to be up to standard , the purchasing cognitive operation with your suppliers , your yield has to be able-bodied to switch quickly , and all that has to be digital . The webshop is just one link in that concatenation . We ’ve been working on this for class , and now we see the positive results . "

Digital measuring and weigh organization

Article image

For more information : Alumat Zeeman[email   protected][email   protected]www.alumatzeeman.com

© FloralDaily.com/Marlies Guiljam

Article image

Article image