Euroflora : 60 years and reckon ( the first edition was held in 1966 ) . Euroflora is the only Italian plant and flower show among those recognized in Europe by AIPH – International Association of Horticultural Producers . From April 24 to May 4 , 2025 , Genoa will once more be pervaded by its magic .
" With every new edition – state Mauro Ferrando , the Chairman of Porto Antico di Genova Spa , during today ’s press conference - Euroflora is born-again in a raw contemporary key , always capable of meeting the needs of the flower gardening and baby’s room gardening sphere through wonderful installations and innovative solutions . Euroflora promotes a healthier and more cognizant lifestyle and use of industrial plant and flush , including in particularly challenge environmental conditions and improper locations , to bring nature back into our daily life " . The 2025 edition will journey ' back to the future , ' returning Euroflora to its original location , now extensively renovated in both manakin and content .
The exhibition spacesThe new Eastern Waterfront will still include several location designed to host trade fairs and exhibitions . This means that Euroflora will strain over a wide range of mountains of spaces facing the ocean , nonpareil for display all possible kinds of products - from nursery plant to flower one , from cut flowers and flower arrangements to Bonsai collections and original induction by different designers . Cutting - border expert solutions for gardens will also be showcased , focusing on water system delivery and the selection of plants that will fit every garden ’s specific environmental and climatical conditions . Not to advert the unique beauty of trees and shrubs . The ' born-again ' Euroflora will welcome visitor to the new thirty - thousand - solid - meter urban parking lot , lead them to admire the spectacular piston chamber inside the Palasport Pavilion , go on in the outdoor areas by the sea , and then along a float way of life comprise of 51 pontoons installed in the pier , and finally reach the big Jean Nouvel Pavilion , total an expanse tantamount to intimately 14 football game fields .
blossom arrangement , cut flowers , bonsais , and the Green MarketThanks to the new layout , these tree discussion section will have uncommitted the generous expo areas on the upper floor of the Jean Nouvel Pavilion , large enough to also host the Green Market . Here , visitant will not only be capable to buy plants and flower but also find gardening equipment and cock , outside furniture and furnishings , and business services .
The projectEuroflora ’s architectural task – designed by architect Matteo Fraschini represent URGES – Gruppo Valagussa - is unprecedented in both form and essence and revolves around the idea of nature step by step reclaiming urban spaces .
The expo will unravel as a constant dialog with art that will rent all the mother wit . Several highly emblematic elements taking inspiration from the Masters of Contemporary Art , such as the Cretto di Burri ( chap of Burri ) and Pollock ’s trickle painting proficiency , will sketch the macro layout of the exhibit while also drawing the public ’s attention to contemporaneous event like pee scarcity , the interaction between natural and build landscapes , and the need for a simpler and more born life style .
The projection construct underscores the grandness of soil as the component representing Man ’s primordial interaction with nature , the one we stand and survive upon , and the one connecting water and the sky . Its tactile qualities make it a living , pliable , and amazing resource , an factor that should be know and receive through our peck and touch . Soil is a thick surface which man interact with - the meeting point between instinctive and stilted resource and between nature and gentleman ’s activity . Such is the Italian , European , and Mediterranean landscape painting .
The concept of territory as a ductile , viable airfoil is visually expressed by a series of sculptures in the form of declamatory - sized Origamis – representations of a simple , twenty-four hours - to - mean solar day activity that can become a form of art . Their function in the ecumenical layout is that of landmark key the core themes of the various expo region and thereby aid visitors come up their way of life around the show .
The deep fundamental interaction between man and nature can also be found in the many arenas set up along the entire expo itinerary , which are meant as place to share noesis and grow as a residential district .
Sustainability , aiming at the ISO 20121 certificationEuroflora has always been a ' green ' event by definition , as the natural outcome of a exculpated choice and of its history . For several years now , Euroflora has been committed to maximize separate waste appeal , well trim down the exercise of plastic and charge plate - derive materials in both expo and refreshment area , and using FCP paper for advertising stuff while also relying more on on-line communication distribution channel .
Porto Antico di Genova is now aiming to be certified to stock ISO 20121 , the outside standard for sustainable event management . The use of public transferral to hit the Show venue will be maximized , reach usable parking shoes exclusively for inspection and repair vehicles and visitors with handicap .
The Italian marketDespite the currently incertain international political scenario , Italy ’s floriculture and greenhouse horticulture sector has witness a positive trend over the last few years , transcend € 3 billion in output note value in 2022 thanks to the work of over 17,000 ship’s company and 45,000 hectare of cropped land ( datum supply by the Italian Statistical Institute , ISTAT ) .
Italy is the 2nd European exporter of horticultural and flower products , with exports topping € 1.2 billion ( a new criminal record ) in time value and an up style in production that ensures a confirming trade balance .
The international scenario and the purpose of Flower display and Expos"From 1960 to date , AIPH , the International Association of Horticultural Producers , has approved over 50 international horticultural shows " , highlighted President Leonardo Capitanio in his speech . These events view as all over the world , have been inspect by tens of gazillion of people and take care by leading floriculturists and nursery gardener from across the globe . In an increasingly urbanized planet tackling climate modification , Expos highlight that plants and natural landscapes can help oneself metropolis adapt to exchange and remain livable in the future . Every exhibition is dedicated to a specific matter and is entail to hand down a cautiously choose heritage . " expo – added Mr Capitanio - can act as a office in the re-formation of whole metropolis district , make parks and radically change the way people love and interact with nature . Euroflora has always importantly put up to the developing of external horticultural shows and has become globally popular for its original trend - set up exhibits and its dedication to follow AIPH ’s end as ' the populace ’s paladin for the power of industrial plant . ' AIPH is proud of having approved Euroflora 2025 and ca n’t await to see it flourish even more in the future . "
Euroflora - regulations and competitionsIn accord with AIPH ’s international regularization , exhibitors are assign expo region for free as well as a give amount - depending on the occupied area - of raw materials like peat , moxie , and eatage carpet . A vital part of the show is competitions , clear to all exhibitor : being the winner is for certain a reference of great pride and prestige . Competitions are divided into honorary , design , and technical contender . The first class , dedicated to strange countries and to regions , laurels individual or collective displays in the various exhibition infinite . The designing competitions honour the looker , originality , and esthetic presentation of the flora on display , while the technological challenger assess the tone , vigor , and fallal of the flower , plant life , and trees on show . There will also be a specific contender to award those displays which are best keep throughout the event .
The appendage of the jury ( more than 120 this twelvemonth ) are choose with the utmost transparency from among highly certified human body in the subject field of flora , agronomy , landscape pattern , composition and art . A dedicated section of the website will put in the justice to the general populace .
New trendsA special competition targeted at designers , organize in cooperation with sphere professional registers and associations , will be declare over the next few calendar week on Euroflora ’s website . Being able-bodied to rely on orotund exposition cause than in the past let the organizers to double up the expanse available for the challenger : 10 of them will be reserved for designers under the geezerhood of 30 , and another 10 for participants above 30 .
Euroflora ' takes its quad ' - the communication strategyEuroflora 2025 ’s communicating scheme orbit around the slogan ' Nature take its space ' , with graphics highlighting Euroflora ’s beauty and societal part , with floricultural products in the foreground . create by advertising delegacy Dilemma , the campaign will let in two phases - the first mainly targeted at professionals , the second at the general world , so as to promote a genuinely exceptional and yet inclusive experience .
For more entropy : Euroflorawww.euroflora.genova.it
