While many companies are drive by maximum turnover and high-pitched profits , Peter van de Pol , Managing Director and proprietor of seminal fluid breeder Schoneveld Breeding , consciously choose a different route . For him , true job succeeder lie elsewhere — in inscription . Dedication to your body of work , your colleagues and your client . In conversation with Peter and Gerard Zwiers , Head of Breeding and Peter ’s right - hand man , it becomes clear just how fundamental this commitment is to the company . " If our partner in the Sir Ernst Boris Chain are doing well , so are we . That ’s why we must be involved — with each other , with our occupation and above all , with our customers . "
Trust as a foundation"Our collaboration with Kanazawa , a Nipponese breeder , is a with child example , " Gerard begins . " eld ago , we first used their genetic science in our Super Serie Cyclamen . A partnership like that always starts with common agreements . " Gerard describe it as a gentleman ’s accord : interchange material through undecided dialogue and average recompense .
For Gerard and Peter , this transparent way of work is the only way forward . Peter tot up : " Breeding is a process that claim year . For us , it ’s a give that we only work with other party ' material through right consultation . " A mindset that ’s still far from standard in the industry . " We join forces with wholeness , " says Gerard . " We ’re gallant of what we do and only collaborator with companies that share our value . In the final stage , everyone benefits from an honest relationship . "
Stronger togetherFor Peter , collaboration is essential for maturation . " you could only move forward by working well together , " he states . " It often starts informally — someone brings an musical theme to the table , someone else adds to it — and finally , something beautiful takes form . " That ’s why , under his leadership , Schoneveld Breeding has entered an exclusive partnership within the cultivator ' connection Addenda . The caller also collaborate topically with businesses from outside the horticultural sector in an DOE hub , tackling power system congestion issue together . to boot , Schoneveld is a found member of the Breeding Accel coalition .
" Breeding Accel begin as a collaboration between three relatively small family line business , standing up against unrealistic patents from a few major multinationals , " Peter explains with pride . " Today , we ’re a group of six breeders , sharing knowledge and working together in a molecular lab base right on here at our home office in Wilp . "
Innovation at the core"We do n’t always take the well-fixed road or the easiest crop , " Gerard says . Take the usage of growth regulators in Primula acaulis , for example . " Years ago , we started breed all our products to be genetically compendious . That way of life , you do n’t require chemic growth inhibitors . We were onward of our clock time — we just did n’t realise it then . Only later did we amply understand the sustainability impact . "
Gerard continues : " And we do n’t just introduce with intersection , you know — we were also the first to introduce produce support specialist who stay in faithful touch with growers . " The marketplace signals what ’s needed and Gerard and his team align their bringing up program accordingly .
Beyond breedingPeter is clear that Schoneveld Breeding is more than a spawn company . " Innovation also comes through strategical partnership . For instance , we make agreements with growers and retailer operating in ( semi-)closed string . We aim to give everyone a competitive advantage through unequaled genetic science — by link up specific product to specific growers and markets . In the end , that ’s how everyone wins . " His school of thought is simple-minded : " If your mate thrive , your future looks brighter too . "
That ’s why the squad does n’t just focus on blossom shapes or colours . " We ’re incessantly look at how we can help growers concentrate plant food use , uprise heat - broad mathematical product , or produce ethene - resistant Campanulas , " Peter explains . " We take heed to the grocery and what we discover , we translate into solution with unattackable genetics . "
For both Peter and Gerard , this way of workings is second nature . Listening to the market , making strategical option and then knead vigorously with the correct partners to deliver meaningful innovations . It ’s all about the balance between commercial-grade success and being a reliable partner . Gerard put it perfectly : " Only when you share , can you manifold . " A belief lived out daily by every fellow member of the Schoneveld Breeding team . Voor meer informatie : Schoneveld Breeding[email protected]www.schoneveld - breeding.com
