What story - telling can do . The stock breeder of this miscellany were not sure they should launch it , but the selling section examine the opportunity to exploit into a new aim chemical group . The smorgasbord in question is the Euphorbia pulcherrima Christmas Mouse of Selecta one . The " black eye capitulum " make the difference , place small fry , as many know the verse form " Christmas Mouse " . The reactions to the first test variety on the market were positive , and it has even been awarded at the IPM Essen 2019 as best gaud in the flowering house plants family .
Claudio Cazzola and Paolo Pirisi of Selecta one at theMyplant & Gardenin Italy where they promoted the Christmas Mouse for the first sentence .
By chance"The funny thing is actually that we did not project to launch this variety " , says Milena Weller , Communications Manager at Selecta one . " The breeding department found this variety but they were not certain if it would have achiever . " However , when take care this variety the selling section saw the potentiality in good order aside . " Someone in our team say that the round flower leaves look like the ear of a mouse . Then , we think of the verse form , Christmas Mouse , and in this elbow room , we made the story and merchandising construct around it . "
Euphorbia pulcherrima Christmas Mouse and the Christmas Mouse logotype
TrialsFor the poinsettia season of 2018 , Selecta one set out some trial run at several of their growers in Germany , Holland and some in Italy . harmonize to Weller , the reactions were very plus , especially from the end consumer . " The agriculturist was pleased with the mixed bag as the polish does not differ from that of a classic painted leaf . And in the shelves , the variety pull in a lot of attention and was sold out quickly . It convinced us of the potential of this salmagundi and made us decide to include it in our next catalog . "
Novelty awardedAlso at the IPM Essen , make last January , they attend the potential of this kind . It was awarded with the IPM Innovation 2019 award in the flowering menage plant category . The jury was enthusiastic about the , as they call it , ' unusually voiced - wait leafage shape ' and the narration behind it . " A novel conformation , a new product , a new impulse for one of the bestseller of German pot plants . "
Lots of interestDuring the IPM Essen , and thanks to the accolade , this diverseness get a lot of attention . And not only during , but also after the show , raiser have been eager to admit this salmagundi in their salmagundi . " We received several requests from grower all over Europe . " And so as to tell a real account , Selecta one also supplies the accompanying POS and marketing stuff to their growers . " In this direction , the product will fend out more from the traditional lobster plant . "
For more informationSelecta oneMilena WellerEmail:[email protected]www.selecta - one.com
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