There is no question that the world has change immensely in the space of just 12 month . The unprecedented scale of the COVID-19 pandemic has touched the life history of every New Zealander and the significance of the national lockdown will be felt for years to come .
In the nation ’s foodstuff aisles , there has been a substantial shift in consumer behaviour which has shaped our choice of the top trends to watch for in 2021 .
The ultimate health kickUnsurprisingly , health and well - being top the lean of business concern for shoppers across the commonwealth . food that boost resistance and those that are see as aliment the body and the mind are gestate to be the most look for - after as we re - prioritise wellness as our number one end .
Over 20 percentage of shoppers are actively seeking out immunity - supercharge food and beverage choice ; refreshful fruit and vegetable , with their natural ‘ health halo ’ , are top of the leaning . New additives such as collagen and whey protein are likely to come along more oft as well .
Food hygienics is also an emerge trend as shoppers utter concern about the safe of the items in their trolley . Ironically , the popularity of plastic wrapped green groceries has increased in the search for hygienically disinfect ‘ low touch modality ’ foodstuff despite the environmental concerns .
The big store is backFor several year now the trend towards shopping more often for small amounts has been number one on the list of consumer behaviour alteration . COVID-19 has stopped that in its track with nearly 20 percent of Kiwis opt to return to the ‘ big shop class ’ . No more unconstipated top - ups , no shopping across multiple shop , we ’ve continued with the lockdown pattern of visiting the supermarket only when we take to . In fact , research by Foodstuffs demonstrate Kiwis are make around 50 percent few visit to stores each week despite our want of community transmission .
found on overseas examples , those numbers are set to increase even more with on-line grocery shopping up 25 percent in the US and 40 pct in Asia . The on-line trend is likely to see a decrease in the routine of depot , perhaps as many as half closing and many being repurposed into ‘ dark stores ’ , mesh as a warehouse for either cluck and collect grocery shoppers or home plate delivery service .
on-line shopping drift have also enable wholesalers to go into the retail landscape offer ‘ farm to door ’ delivery armed service . order a box of apples direct from the orchard enable shoppers to connect like a shot with the agriculturist .
The brand connectionConsumers in 2021 will be increasingly vital of the brands that they suffer . Long terminal figure loyalty is more and more of import in the mart as is the perceptual experience of a mark ’s performance during the pandemic .
In the supermarket gangway , home brands are growing rapidly - as much as three times quicker than other brands in some categories . construct confidence will be just as essential for traditional brand as it will for new trade name enter the market .
stake lockdown , most retailers have move away from theme - found merchandising with unexampled digital technology offerings such as digital mailers tied to stock card . This promotion provides a tailored coming enable retailers to target individual consumers based on their buying behaviour and saves an over-the-top 60 MT of newspaper each week .
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