Simon van der Burg , grower and owner of Timaflor in Kenya , is enthusiastic about the launch of the new nursery Altima . " We are expanding more out of heat than necessity , but the chance is there , you know what to do , and you like it , so why not ? " The farm of 10 hectares has late been open , and the first radical were auctioneer on November 30 , in Rijnsburg , the Netherlands .
Rose baby’s room Timaflor was founded by Simon senior on the flanks of Mount Kenya in 2006 . By now , the company has grown to 116 hectares , and provides work to about 1400 employee . Because there are opening to further distinguish themselves with even large flowers , the new baby’s room has been work up at a very gamey altitude . Timaflor is already at 2400 beat , and Altima - a contraction of altitude and Timaflor - at 2550 meters . " A little higher , but it make a real difference . You misplace a picayune on the phone number , but are able to supply a heavy quality consistently . "
Until recently , the stem were always sold in Aalsmeer , but the blossom of Altima will only be auctioneer in Rijnsburg , Simon : " We get for wholesale - not many character and in big quantities - and for that you have to be in Aalsmeer . There are also large buyers in Rijnsburg , and the buying power has been growing significantly in the retiring years , but at the same time there has always been more room for the smaller and more exclusive party . In the retiring eld , we only baffle Aalsmeer , and now we are going to spoil Rijnsburg . "
This option has another motive , according to Simon . " Most supplier are present on many markets with their intersection . It has its merits , but we really believe in auctioning . There is almost no party which is systematically and faithfully present in these volumes , but if you are , you get the best termination on the auction bridge . That is why we sell 100 % on the auction . "
Just as in Aalsmeer , there is an sole cooperation with Fresco Flowers in Rijnsburg . " Gerjan and my father go right smart back . When Gerjan started investing , they found each other well , and it turned out they complement each other rather well . Also , a good manager in the Netherlands is essential to us . "
Growing in AfricaThe word passion has already been mentioned , and Simon certain has enthusiasm . That becomes clear by the way he leads his company ; according to him , he is never in the office , is puzzle out on all days from 6 to 6 , can be rule among the crops and employee all the fourth dimension , and is require in all related activities . But it also shows in the way he tackles social interrogative . " Now , everything is measured in labels and credentials , but when my father started , none of that was around . Still , you wanted to go to layer with a clean-cut conscience . thing have to be take fear of , everyone deserves deference , whoever or wherever . And if you take in effect care of your personnel , they take care of you . Labels are not really necessary , but because you may explain this as well as possible and still people will not believe you , labels live . "
For that matter , Simon is lofty of the label they have , particularly of the KFC ( Kenya Flower Council ) credential . " Maybe not really authoritative in Europe , but in Kenya it really means something . "
Changing marketTimaflor has spring up enormously in late years . 1400 employee are now at workplace , and with the Altima farm , 350 more are add . The object glass is that Altima will flourish by another 10 hectares in the near future . " Still , the dynamics are now completely different than 10 years ago . The bar is set higher , and upscaling is no longer a given . The competition and diversification which has been around in the Netherlands for quite some fourth dimension , is also grow here . Moreover , everybody has good varieties , because of good nursing the neighbour also has more production , and in that respect , the profit is not only in meters . Pure physical expansion is not an objective in itself . Our basal goal , both now and in the future , is to decent wangle the company . "
Altima sole for Royal FloraHolland RijnsburgThe Altima rosiness are only deal by auction sale at Royal FloraHolland Rijsburg . Altima start Friday November 30 , 2018 with selling 3 varieties , the Copacobana , Memory Lane , and the Red Lion ( unexampled ) . The Athena and Pink Athena will stick with shortly ( before the end of 2018 )
For more information : Fresco FlowersLegmeerdijk 313Locatie No . 143 - 71 AalsmeerNetherlandsT : +31 ( 0 ) 297 368 066E:[email protected]www.frescoflowers.nl
