In late 2024 , Italian breeder and young plant provider Lazzeri embark on their annual ' Poinsettia Tour ' across North America . Over the course of this 2 - week journeying , they visited nearly 20 nursery that get their Poinsettia genetic science . Starting in the southerly United States , the tour moved northward , reaching Canada , and ultimately conclude in the Midwest . In this article , the tour is recounted digitally , with insights shared by the company ’s management squad . But before doing that , we share the key market trend and developments observed throughout North America .
grocery brainstorm and trends in North AmericaHow was the 2024 time of year for the North American growers and what were the trends ? " When hearing out all agriculturist , we find out that the 2024 Poinsettia time of year saw static volumes with slightly increased prices . The most democratic hatful sizes were 6 - 8 inches and 10 column inch , with 85 % of the demand concentre on crimson form , around 8 % for white-hot , and the remainder rent between other color . There was a grow interest group in diversifying the color of Poinsettias . "
gross sales mostly took place through supermarkets and big - boxwood retailers , though independent garden shopping centre also playact a function , he continues . " Packaging was see as a key value addition , with particular attention paid to attractive and sturdy packaging . One downside to the time of year was that Thanksgiving was later on in 2024 , which caused sales to shift by about a week , increase costs and risks for the plants . Despite this , overall sales were satisfactory for the season . "
Poinsettia Tour
Deep South : Florida ’s Costa Farms , Pure Beauty Farms , and moreThe tour began on November 25 in the deep south of the United States , in Florida . After stops at Costa Farms and Pure Beauty Farms in the Miami area , the tour continued further into Florida , make Naples to visit America Farms , and conclude in Auburn , Alabama , at Young ’s Plant Farm . " It was a challenge to come up Poinsettia varieties that bloom under the extreme Florida precondition . Fortunately , many of the tested varieties from our genetics do well , including Carmen , Gloria , Maestro , Serena , and the glitter form Amarena Early Glitter . "
picture made at Costa Farms , Pure Beauty Farms , America Farms and Young ’s Plant Farm :
" A limited thanks to Ben , Rick , and Greg for direct the trip and put up feedback on the various farms "
Michigan and Canada : Expanding the tour ’s reachThe Poinsettia Tour make a motion on to Michigan on November 27 , where they visited Mast Young Plants , Henry Mast , and Wenke - Millennium Greenhouses . The Lazzeri squad gather insights from growers on popular commercial-grade varieties like Superba in carmine , pinkish , marble , and other colouring , along with front-runner like New Glitter and Alaska . ruby-red variety could not be left out in the trials of course , such as Aida , Carmen , Gloria , and Maestro . All varieties reveived positive feedback .
exposure made during the sojourn at Mast Young Plants , Henry Mast , and Wenke - Millennium Greenhouses :
The next plosive consonant was in Ontario , Canada , where Rob Ontario had organize a sojourn to several Poinsettia producer ( Colonial , Bradford , Linwell , Rekker , Spring Valley , and Willy ’s ) growing variety like Alaska , Superba New Glitter , and various other colouring material of the Superba family . New red sort , including Carmen and Maestro , were also showcased .
At Colonial , Bradford , Linwell and Rekker :
Canada and the United States : Sawaya Gardens and Pompton PlainsThe tour continued on November 30 with a first - time visit to Sawaya Gardens in Waterford , Canada . " At the Poinsettia trial run , various genetics were present , including red salmagundi like Aida , Carmen , Maestro , Serena , and Superba , alongside Alaska . "
On December 1 , the team traveled to Pompton Plains in New Jersey , USA , where they see a display of Carmen , which pleased both the grower and the vender , Phil , who organized the tour .
At Sawaya Gardens and Pompton Plains :
" A bountiful thank you was extended to Mel and the squad for their hospitality and hard study . "
U.S. Tour continues to NJ and AI : Lucas Greenhouse and PlantpeddlerDecember 3 brought the team to Lucas Greenhouse in Monroeville , New Jersey . " We appreciated the quality of the plants presented by Joe , Jay , Piet , and the intact team . A special thanks run to Nick from Vivero for organizing a greenhouse tour , where breeders from Express Seed , Griffin , McHutchison , and Michell ’s shared feedback and entropy about new red Poinsettia varieties such as Aida , Carmen , Gloria , Maestro , and neophyte like Giulia and the always - democratic Alaska . "
At Lucas Greenhouse :
On December 5 , the tour hit Cresco , Iowa , for Poinsettia Day at Plantpeddler . " It was an intense and rewarding day , filled with various contest , audience , and discussions where breeders pose their Poinsettia genetic science . The team introduced their red miscellanea Aida , Carmen , and Maestro , as well as the commercial debut of Giulia . This variety even make headway a competition , with four of the team ’s varieties ranking in the top ten . The event conclude with a earnest thank you to all the participants for their stake in our genetic science . "
Plantpeddler :
Final Stop : Metrolina GreenhousesThe last halt on the Poinsettia Tour was at Metrolina Greenhouses in Huntersville ( NC ) , where the Lazzeri team receive a hitch of the nursery . " Special thanks were given to Ivan and his team for their cordial reception and valuable feedback on the genetic science , especially on the red varieties Aida , Carmen , Gloria , Maestro , and Serena , along with the glitter salmagundi Superba New Glitter . "
At Metrolina Greenhouses :
ConclusionAccording to the Lazzeri ’s management team , the 2024 Poinsettia Tour show to be a highly successful and insightful journey , providing stock breeder , raiser , and retailers valuable feedback and promoting new Poinsettia varieties across North America . " The squad stretch solemn thanks to all the partners , growers , and participant who made this tour such a success . As the 2024 season wraps up , the focus is on continuing to improve Poinsettia genetic science and run across the grow demand for beautiful , divers vacation plant life . "
For more data : Lazzeri Società Agricola A R.LTel . : +39 0473 246246Email:[email protected]www.lazzeri - agricola.com
© FloralDaily.com/Elita Vellekoop
